Philosophy

Our mission is to Make Everyday Cooking Fun.

This is because we believe that cooking is the key to a happier and healthier life for people, communities, and the planet. The choices we make shape our world. And when we cook, the choices we make have an impact on ourselves, the people we cook for, the growers and producers we buy from, and the wider environment. By building a platform that solves the issues related to everyday cooking and helps more people to cook, we believe we can help build a better world.

At the Research and Development department, we research technologies that support home cooks and make daily cooking more fun. And though we use deep learning and smart devices, we avoid solutions where technology does the task instead of a person. Instead, we build technology that enhances the experience for the cook, allowing them to focus on the cooking process, notice what they might have otherwise missed, and improve their cooking skills.

Preparing food is a skill that is deeply ingrained in the essence of humanity, like using tools and forming communities. The focus of R&D is to create tools that make cooking fun and connect people to communities by sharing the joy of home cooking.